The SEPTAGRAPH™,
a new watchmaking complication
The SEPTAGRAPH™ (from the Latin 'septua' meaning 'seven' and the ancient Greek 'graphein' for 'to write') is a new, totally original, and patented watch complication. Over a weekly cycle, where each day has a different reserved time, the SEPTAGRAPH™ activates a countdown mechanism that runs for 90 minutes.
The time of the specific time period—of this Strategic Period as BorgeauD calls it—varies from day to day, and is indicated in a counter placed between 6 o'clock and 9 o'clock. At midnight, the jumping hand of the counter automatically moves to the day that has just started. Every day, at the appointed time for the activation of the Strategic Period, a large arrow positioned between 3 o'clock and 5 o'clock instantaneously fills with colour, thus signalling the beginning of the period and its countdown.
As the 90 minutes count down, the colour gradually leaves the arrow until it is again white after the period ends.
Up to now, there is no other complication comparable to the SEPTAGRAPH™ in timekeeping. It is not only a new indicator whose activation varies from day to day, but it is also original in that it does not signal a remaining energy level or time that has passed, but rather it shows the accumulated intimate time that we will give ourselves. This is not a time that closes behind us but rather a time that opens before us.
Importantly, the beginning time and the duration of the countdown of the strategic time, although traditionally 90 minutes, can be modified to a longer or shorter period of time when the timepiece is purchased.
And, for this original and unique interpretation of time—one that is technically demanding, useful, and poetic—it was necessary to add a 'body' that reflected its singularity.
The face of the SEPTAGRAPH™, its dial, was designed with the dual requirements of elegance and readability. Its delicately graduated structure places the essential elements of the time display in relief. The central hours and minutes are indicated by lovely satin-brushed and bevelled hands and alternating applied hour markers. An additional sign of its universality are the Roman numerals on the top and the Arabic numerals on the bottom of the dial.
With its alternating engraved and snailed zones, the dial is enhanced by a case carved out of a solid piece of 18-carat gold. It is available in either pink gold with a choice of a white, chocolate, or black dial with an orange or amber arrow, or in white gold with a white or black dial and blue or violet arrow. In spite of its large 46-mm diameter, the case seems light and harmonious in appearance. Even the slightest detail has been carefully considered for the comfort of the wearer and for the aesthetic purity of the case: 12.4mm thick, fluid lines, thinner bezel, softly curved horns that are subtly placed over the bezel and a crown protector that emphasizes the crown decorated with a B for BorgeauD—also engraved with a satin-brushed finish. The SEPTAGRAPH™ is mounted on a hand double-stitched alligator leather bracelet. On the back of the watch, through the large sapphire crystal opening, can be seen the automatic movement that drives the SEPTAGRAPH™.
